Marketing & Communications
We provide creative solutions to help you connect with your audience and successfully promote your department, center, initiative, program or event.
1010 Derby Hall
Libby Eckhardt, Chief Communications Officer (CCO)
firstname.lastname@example.org; (614) 688-5687
Juliana Scheiderer: Communications Assistant, Assistant to the CCO
email@example.com; (614) 292-8686
Molly Kime: Project Manager, Unit Liaison, Executive Communications
firstname.lastname@example.org; (614) 292-8686
Digital Marketing and Media Relations
Kevin Leonardi, Sr. Director (Ohio State University Marching Band)
email@example.com; (614) 292-5935
Denise Blough, Digital Marketing Specialist (Social Media)
firstname.lastname@example.org; (614) 292-8686
Advancement: Jen Farmer (email@example.com)
CHRR: Laura Rusnak (firstname.lastname@example.org)
CLLC/Languages: Tan Nguyen (email@example.com)
Dance: Damian Bowerman (firstname.lastname@example.org)
English, Folklore Studies and CSTW: Breanne LeJeune (email@example.com)
Mershon Center for International Security Studies: Catherine Becker (firstname.lastname@example.org)
Music: Tamara Morris (email@example.com)
Theatre: J. Briggs Cormier (firstname.lastname@example.org)
Urban Arts Space: Erik Pepple (email@example.com)
Email communications are becoming increasingly popular, but there's a lot to think about ... mailing lists, responsive design, open rates, adapting your writing style from print to web/html styles we can help with all of that. We can set up communication pieces and issue them, or, if you send out messages often, we can help you set up your own HTML messaging account and design templates.
e-invitations/announcements: 3 weeks, from assigned start date through delivery
e-newsletters: 6 weeks, from assigned start date through delivery (includes editing)
All lists will need to be gathered by the requesting unit.
We can provide set-up assistance and templates for a unit-managed Mailchimp account.
Types of E-Communications
Competition for the best and brightest students, donor dollars, and research funding is at an all time high. We can help you create collateral materials to showcase the strength of your program or area — recruitment brochures, direct mail, invitations, give-away items, posters, banners, folders and more.
Newsletters are a great way to build relationships and encourage conversation with alumni and friends. We will provide writing, editing, and design services, in print, via web, or html e-newsletters. From concept and design through budget and mailing, we can help you through the process.
- Large pieces: 12 weeks, from assigned start date through delivery/mailing (i.e. magazines/newsletters)
- Smaller pieces: 8 weeks, from assigned start date through printing (i.e. brochures, postcards, etc.)
Event Promotion and Media Relations
Want to promote an event or craft a media release? We're here to help. We can work with you to identify the best vehicles to get your message out — on campus, in Columbus and beyond.
We will be happy to meet with you to better determine your needs and develop a timeline.
Promotional Items & Advertising
We can help you develop the artwork needed for give-away items to both meet university brand standards and to meet the product specifications. If you need to identify advertising or create artwork for an advertisement, we can also provide design support.
2 weeks, from assigned start date through artwork delivery.
- You are to contact vendor and determine item size and/or Artwork specifications AND Coordinating production.
- Provide ASC Communications with copy and images (for advertising)
- You will Submit final artwork for Trademark and Licensing (T&L) approval (form will be provided)
- Final artwork for promotional items and apparel must be approved by University Communications and Trademark and Licensing (T&L). If the artwork is not approved we will work to adjust designs.
Strategic Communications & Marketing Planning
We create plans to most effectively reach your audiences.
Perhaps you want to do some or all of the following: recruit top students, engage alumni, increase news coverage, raise your profile, create buzz for events, provide basic program information, or simply freshen and update existing information.
The first step is to help you assess and define your communications needs (internally and externally), audience demographics, goals, and expectations.
Then we can work with you to create the most effective and appropriate methods and venues for engaging your intended audience(s) to maximize positive results.
Web Services has transitioned to the office of ASC Technology. ASC Marcomm and ASC Tech will continue to work collaboratively as websites are an integral communications and marketing tool and the public face of your area.