Event Host: ASC Career Success
Welcome to the Fall 2019 Entrepreneurship Academy exclusively for students in the College of Arts and Sciences. This non-credit series of workshops, taught by successful arts and sciences alumni as well as local members of the entrepreneurship community, provides a foundation for understanding what is required to develop an idea into an entrepreneurial venture. Those that complete the program have the option to deliver a final pitch and can be considered for awards for best presentation.
Session Three: This session will focus on all aspects of marketing for entrepreneurs. Leading this session will be team of professionals from Root insurance led by Ryan Walker. Ryan earned a Ph.D. in Experimental;l Social Psychology from Miami University and leads the Customer Insights and Analytics team at Root. In this role he works with clients as a strategic business partner by identifying, prioritizing, and executing research initiatives to improve short- and long-term business performance supporting customer acquisition, retention, and loyalty.
The Academy will meet weekly from 7-9 pm on the following dates:
- September 10, 2019
- September 17, 2019
- September 24, 2019
- October 1, 2019
- October 8, 2019
- October 15, 2019
Program goals:
- Understand the challenges of becoming a successful entrepreneur and how this career path relates to your personal goals and values
- Refine and further develop your concept
- Understand the types of business models and determine what model is best suited to your concept
- Identify your target market and how you can test your ideas
- Develop the basics on how to construct a business plan
- Discover what goes in to financing a concept and the resources available
- Understand and apply what makes an effective pitch
- Gain familiarity with internal and external resources
- Understand the basics of creating a marketing plan
For more details contact Scott Kustis at kustis.1@osu.edu
This event is open to all Arts and Sciences Students and will be particularly beneficial to those in these Career Communities:
Career Communities help you discover new career paths, inform you of community-specific networking events, and exciting ways to become career ready! Join as many as you’d like. Log into Handshake, select “Career Interests” from your account drop-down menu, and identify the Career Communities that interest you!
This program contributes to the development of these Career Readiness Competencies:
- Oral and Written Communication
- Teamwork and Collaboration
- Leadership
- Critical Thinking and Problem Solving
- Career Management
